The coronavirus has changed everything this year. Even Google and YouTube ads started performing differently than the way they did as advertisers pulled back because of the pandemic. However, in the second half of the year, positive shifts started to occur. Advertisers started to return with new ideas, and the algorithms began helping them reestablish the digital industry. In The Toxicity of YouTube’s New Algorithm, TikTok’s Uncertain Future, Instagram Reels & Virtual Events from MusicMarketingPromotion, you can learn how the YouTube algorithm works, what makes it change, and how it can affect your YouTube performance.
After the ads’ return, Google and YouTube ads together grew over 14 % compared to the same results in 2019. Eventually, YouTube ad revenue brought in $5 billion, only in the third quarter of 2020, as a new filing from parent corp. Alphabet claims. Now, YouTube reports the number of the reliable subscriber base to be around 35 million, 30 million of which are music and premium paid subscribers; the number also includes 3 million YouTube TV subscribers. The 5 million are in the free trial phase.
The subscription rates increased despite YouTube TV announcing a monthly price increase from $50 to $64.99 in June. However, considering the unusual situation triggered by the Covid-19 pandemic, the increasing number of subscribers despite rising subscription prices was not only logical but even predictable for YouTube. According to the reports of Google CEO Sundar Pichai, the views for guided meditation videos on the platform were up by 40% since March. DIY face mask tutorials have been viewed over 1 billion times in what may be considered a sign of the times.
According to analysts from The Verge, Ruth Porat, CFO of Alphabet and Google, stated in a call with investors that they are pleased with the degree to which advertisers reactivated their budgets in the third quarter. She also said: “YouTube’s strong watch time growth enables advertisers to reach audiences they can’t reach on TV.” Based on her claims, the company increased the budget for moderation to invest in a better user experience on the platform and ensure a positive experience for both users and creators without allowing any harmful content.
If you got motivated to use the platform and get the benefits it continuously provides, don’t miss Music Video YouTube Premieres: How To Make Money On YouTube With SuperChats. The article will help you better understand your options for making money through YouTube.
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