SoundCloud is one of the leading music streaming services worldwide. They made $200 million+ in 2020, with a fair share going to the music creators themselves. In this article, we will discuss a few tips on how to improve your marketing skills for promoting your music with maximum impact on SoundCloud.
How much exactly can I earn?
First of all, you have to sign up for a premier membership, which costs somewhere between $8 to $16 monthly. An article from the Verge implies that if you make 2000$, you will receive $1100, 55% of the net revenue. This number is a bit better when we compare it with Spotify’s 50% net revenue.
The actual numbers
You have to understand that the payment is completely based on the revenue generated from subscriptions and advertising. As such, your income is tied to the exact amount SoundCloud makes. The precise numbers according to various reports vary. You can expect the payout range to be from $0.0025 to $0.004 per stream. So for every 10000 plays, you can receive between $25.0 – $40.0.
- Be Attentive to Tags
The easiest way for fans to find your music is through tags. The option makes your music discoverable when users search through the SoundCloud database. The more you improve your tagging skills, the faster people will find your piece. Be honest with your tags. If you made a future house track, set the primary genre to future house. You can also add certain moods and perhaps even a location. All of it contributes to people finding your song. Don’t throw random tags around; that will not help you gain more attention. Be as accurate as possible.
- ‘Buy’ Link
Getting likes and listens is obviously good, but that won’t pay for your cat’s New Years’ sweater. You can let your fans buy your track from other sites such as BandCamp, Itunes, etc., by adding a buy link. This can be easily achieved through the ‘Metadata’ tab, where you go through your track’s edit page. What’s even better is that you can transform the buy button into virtually anything when you get a pro account. You can even change it into a ‘Donate’ link to a PayPal account. You’ll be amazed by the amount of die-hard fans that are ready to support you.
- Album Art!
Album art is another pivotal piece of visualization. Your album art needs to be eye candy for the viewer. Embedded on a blog? Your album art goes there. Facebook share? Your album art tags along. It is a representation of your music, and as such, needs to be crafted delicately. The more it stands out, the higher is the probability of someone clicking on your song, so get it done well! For optimal results, use PNG or JPG – 800×800.
- Adjust the Song Without Losing Plays, Comments, and Likes.
The SoundCloud Pro subscription offers lots of benefits. One of them is that you can literally change the audio of your song at any given time. What’s even better is that you don’t lose all those hard-earned likes, plays, and comments from your glorious fan base. This feature is especially useful for those who want to get feedback before releasing their final version. Upload the song, see how users react to it, and adjust accordingly!
- Privately Share Your Tracks
SoundCloud has a multitude of options, and sharing your tracks privately before releasing them is one of these options. It’s an excellent option for those who want to get feedback before releasing their hit for the masses. Share it with your collaborators, send demos to blogs or labels, or just send it to your friends. The process is relatively easy, simply upload your track and set the privacy to private. You can see the ‘share’ button below the wave, just click it and share it privately.
Final Remarks
This article discussed exactly how much you can earn on SoundCloud and a few tips to understand SoundCloud marketing better. Follow Music Promo Today’s blog for more content, and don’t forget to check out our Instagram. Have a great day, and believe in yourself!
