Arab world’s leading independent record label, Rotana Music, signs a new beneficial deal with TikTok. The entertainment empire had also secured an agreement with Warner Music Group (WMG) in 2021, where the latter bought a minority stake.
Sharing its vast music repertoire with WMG, Rotana allowed the label to expand its presence in the MENA region (Middle East and North Africa), creating cross-cultural opportunities.
At the time, Simon Robson, WMG’s President, had released a statement saying:
“The Middle East and North Africa region is among the most culturally dynamic places in the world today, with burgeoning musical scenes and dramatic consumption growth. We’re thrilled to be joining with Rotana, whose significant presence in the market reflects its extraordinary roster of musical icons and outstanding talent. We’re especially excited about the opportunity to both expand our profile in the region and to bring these amazing artists to audiences across the globe.”
The CEO of Rotana Music Holding, Mr. Salem Al Hendi had…
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