Snap, the parent company of Snapchat, has announced that it has signed new licensing deals with major labels in order to enhance its music library. The agreements were made with several globally renowned companies, including UnitedMasters, BumaStemra, and others. This move is expected to significantly improve the user experience and potentially attract new ones to the platform.
Music has become an essential component of the social media experience, and Snapchat is no exception. With over 280 million monthly active users, the platform has offered music integration features for some time, including the option to add music to snaps and customize playlists. Although Its music library has been somewhat restricted in the past, the company has now partnered with multiple music labels to expand its offerings and provide users with a better experience.
In addition to UnitedMasters (US) and BumaStemra (Netherlands), the social media platform has signed licensing deals with a range of organizations including SUISA Digital Licensing AG, which represents the SUISA repertoire (Switzerland). New agreements were also made with AKKA/LAA (Latvia), Albautor (Albania), Armauthor (Armenia), Autodia (Greece), COMP (Pakistan), EAÜ (Estonia), GCA (Georgia), LATGA (Lithuania), SOZA (Slovakia), Abramus Digital (Brazil), Soundreef (Italy), and many other publishers as well.
As part of its recent licensing deals, Snapchat partnered with UnitedMasters, a music distribution platform that empowers independent artists to promote their music on popular streaming services and social media platforms. With this new agreement, the American music distributor’s artists gain access to Snap‘s cutting-edge creative tools, including Sounds and Lenses, which enable them to create engaging augmented reality experiences with music.
Click here to read the full article.