For indie artists, fan engagement is the most important part of their workload. It is also the no. 1 selling point of all social media platforms and the most poorly utilized feature by its top users. Whether you’re from indie pop, rock, or just a proud member of the independent music scene, creating a loyal music tribe of followers is your ticket to a successful scaling strategy.
Platforms themselves have made the social element so simple, that rather than directly engaging the person who is sharing your content, an automated repost or a “thumbs up” is often sufficient to recognize a supporter’s momentary attention. Entire industries are built atop the efficacy of this strategy. If you have ever engaged with a marketing agency or digital PR they have probably offered services such as community management, direct marketing, content creation, and ORM, all of these are a piece of the puzzle that help you, the artist, build your music tribe.
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