Artists often forget about Messenger, focusing on other platforms like Spotify and TikTok. Unfortunately so, because Messenger is proving to be a very beneficial tool for singers and musicians in their efforts to carry out a campaign. What everyone is forgetting about is that loyal fans are hard to come by in a world with such huge competition and we are sure that Messenger marketing can be the right thing for certain artists.
The concept is fairly simple – you set up ads in Messenger for a low amount of money, targeting specific people and start getting messages from people who are your potential fans. They can listen to your music, have a conversation with you through which you get to build a strong personal connection that lasts a long time! These people later become your ambassadors, sharing your music with friends and everyone is happy!
Here is what you need to do:
Figure out your target audience
Yes, you have heard it before! But without this crucial step nothing will work. If you are a modern rock singer targeting country music fans on Facebook, these people are unlikely to be interested in your music since their tastes are dramatically different. Do some digging to outline your ideal fan “persona” who would be delighted to listen to your music.
You’ll need a Facebook Business Manager account that is associated with an ad account to be able to use ads. You may choose to do this on your own or to hire help from someone who knows how to set up ad accounts.
This is the part where you target your audience accurately, set a budget and let Facebook review your ad. Your message should be personable and sound friendly rather than forceful. A great strategy is to include your music video or a segment of your song in the message right away. Then you’re all set!
Reply to messages, keep it humble and polite. This way you’ll build a great relationship with people and gain fans.
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