When you’re just starting to get your music promoted by influencers, avoid reaching out to those who have millions of followers, and here’s why.
These influencers tend to get contacted all the time by all kinds of people. Some of them get so much solicitations that they either ignore unimportant messages or charge ridiculous amounts of Ben Franklins for a single post.
Check out these tips MusicPromoToday has gathered for you on how you can get influencers to promote your music while paying a reasonable price for the service you get.
1.Smaller influencers, greater results
Try to find influencers with 10 to 15K followers. These people tend to be influencers on the rise, who don’t get too many messages. So when you want to get your music featured by them, they are a lot more susceptible to accept. Try to target channels who already have music similar to yours or that fit your style well.
You can even create a custom song for a specific influencer, and if it’s their own custom song, they can feature it on every single one of their videos.
When you start with smaller influencers, start by blasting messages to those who fit your genre category. If you put in enough elbow grease, you can get featured on 20 channels with 50,000 followers. Your music will have the potential to reach up to a million people rather than just those few high-end influencers you wasted time messaging
2. Swap your content
When you launch your channels and witness an increase in your followers, you’ll start finding people in your specific niche. Start featuring some of their content as they will feature some of your content. Swapping content is something that influencers do all the time with one another to maximize their reach.
Talk about collaborations, features, and customizations. This is one of the most effective tools to rapidly grow because you are exposing yourself to a new audience, and therefore attracting more followers.
Like most things in life, it is advised to be consistent and persuasive, because a seed doesn’t turn into a tree overnight.
3. Be a steady and consistent fan
Try not to just follow an influencer. You want to stand out. You want them to know who you are and what you’re made of. This might even result in them visiting your page and checking out your content. If they like what they see, they might follow you or even share your stuff! Comment and provide value in your messages. When you’re genuine, they will notice. They appreciate people who give good comments and give value to their work. You will get on their radar, and they will appreciate you. Not a lot of people do that, and not a lot of people are genuinely concerned about others’ works, so you could distinguish yourself from the pack. When you’re involved and are a real supporter, it will unlock many doors and create that leverage for people with a greater following to approach you and talk to you.
If this information was helpful and you’d like to know more about influencer promotion, leave us a message on our Contact page and we will reply to you in less than 24 hours!
