Many independent artists benefit just because they put out enigmatic annual holiday campaigns that get momentum year after year. However, some artists never hit this holiday revenue potential, as major holidays, Thanksgiving, Christmas and Hanukkah come only once a year.
It is easy to justify not putting effort into them, but it is also a missed opportunity. While it takes time to brush up on a collection of holiday songs for only a few weeks out of the year, there are major merits to it. Most importantly, you must plan ahead to write/record Christmas music over the summer.
While it may seem as a small chance, this music market offers wide opportunities as well as gains.
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