Any hardcore music fan wants to establish an elivated connection beyond their screen with their favorite artists and there are many ways they can do so while supporting their beloved musicians. Going out to see them live is a valuable connection for it is live, in-person, which creates a memorable experience for the audience. Another way is wearing a piece of clothing that is reflective of the artist’s style, sense of humor and story, an amazing way to connect with fans and create an asset in the meantime.
For those who grew up before the age of the internet, having original t-shirts from their favorite bands was difficult, especially for international fans. However, that all changed in the last couple of years when merchandise became one of the most popular ways to interact with fans and make great revenue off of it. With easy access to shipping worldwide, fans have been able to purchase their favorite merchandise easily, which has boosted the demand for merchs.
Their clothing is usually based on an inside joke the artist and their fans only know about or strong and popular saying the artist uses. The contents can vary and it’s recommended for each artist to use their merchandise as another artistic expression that truly makes a connection with their fans as opposed to doing it just to increase revenue.