2020 was a tough year for everyone. Some could get out of it easier than others, but everybody was affected to some level in their personal or professional lives. In world history, 2020 is going to be remembered as the year of the Covid-19 pandemic. Coronavirus has changed the world and industries thoroughly, and it is clear that we have to learn how to continue living with it as the virus will most probably stay with us for at least the several coming months.
The music industry, like any other sphere, was also affected by the pandemic. Many concerts and festivals were postponed, and listening to live music became a digital pleasure. However, as time passed by, the concert organizers started to concentrate on drive-ins. You can check Hosting A Drive-In Concert & More if you are interested in alternative versions of making it possible to enjoy live music.
Because of the challenging situation caused by the pandemic, the music scene started developing new strategies and trends to survive. Those new ideas definitely had an impact on the industry’s development. At this point, going back on stage means new rules and norms for artists, and going to events and concerts is a different experience than it was before 2020.
Many governments all across the globe have laid out clear guidelines for all event organizers. You can find more information on the new set of rules by reading our article, Guideline for Successfully Hosting Safe and Secure Drive-In Concerts. Different countries, of course, offer different options to their artists, but in most aspects, the guidelines are pretty much the same. You can check-out the rules for the UK, US, Germany, and other countries depending on where you want to have the concert to avoid any organizational issues.
The post-pandemic music industry means more cooperation and communication with certain governmental bodies for the artists and venues. For instance, bands, musicians, and performers are required to provide Covid-19 Risk Assessment documents to venues and promoters. This new set of rules can be out of their comfort zone for independent artists and become a headache in the work process. However, you have nothing to worry about.
All the magic on avoiding unexpected situations and managing risks is in having a music marketing plan, a strategy. To dive deep into the details, check Music Marketing Strategies That Are Still Relevant in 2020. The article will guide you in creating your own music marketing strategy. You can also use Covid-19 Risk Assessment Generator, a pretty simple pdf tool allowing musicians to input their details, fill in the form fields regarding your specific situation or venue, and download the pdf. Covid-19 Risk Assessment Generator is entirely free to use with no sign in required. As you can see, the Covid-19 pandemic was a threat to the music industry as it was for the whole world. Still, eventually, it motivated artists, producers, and everyone involved to get even more creative and find new solutions to the new problems.
MusicPromoToday will always keep you updated on the changes in the music industry. Check out MPT blogs to learn more about new useful tools, strategies, risk management, and everything music marketing related to skyrocketing your music career success.