Twitter marketing has grown to become a complex channel to manage—even for the savviest social marketers. Twitter has progressed from an outlet where people share their every thought to a powerful marketing platform that allows brands to deliver messages to their audience.
With over 350 million monthly active users, it is evident that Twitter is definitely the way to go to boost your marketing game. However, it is not just about the Tweet anymore. Reaching success on Twitter is far more complicated and intricate.
Just like any other form of social media platform, gaining marketing success on Twitter involves strategic planning and the ability to stand out and keep your audience engaged.
How To Use Twitter For Marketing
At first sight, it may appear as though the only way to use Twitter is just to show up and start Tweeting. While you do want to be prepared with plenty of reserved content, there are also some strategies that go into play in order to grow a successful business.
Let’s dive into some Twitter marketing tips and tricks that can boost your brand.
Review Your Twitter Account
If you already have an existing Twitter account, the first thing to do is to run a Twitter inspection. Take note of what is/was working and what is not on your Twitter profile by doing an in-depth analysis of your Twitter analytics.
The Twitter analytics tools help by providing support in:
- Analyzing hashtag performance
- Analyzing individual Tweet performance
- Analyzing your individual Twitter audience
Locating the Tweets that are performing the best will provide you with a quick overview of what type of content your audience is looking for. Furthermore, you can use this information to produce a plan that maximizes the reach and engagement you get on your Tweets.
Find Your Twitter Voice
Much like most social media platforms, it is important to hold a unique and true-to-form appearance. With Twitter, that will be your voice, as you will be sending messages to your audience.
Audiences on Twitter are looking for brands that Tweet authentically. While it may seem easier to just simply jump on the latest trends to attract the masses on Twitter but this is not always the best way to go. With Twitter, you have more leeway to create your own fun and energetic voice, but always remember to factor in authenticity and consistency.
Add Visuals To Your Tweets
Sure with Twitter, it’s all about that 280 character text, but that should not stop you from adding the visual appeals. From Bold images to GIFs and videos, Twitter allows you to add a touch of personality in order to boost results.
For effective and memorable videos, remember to include your company’s or brand’s logo. You can even add subtitles so people will not have the need to use headphones. Remember, just like the text, keep the video short and straight to the point.
Communicate With Your Audience
Twitter is all about the conversation you have with your followers or audience. Asking questions or creating polls is an effective method to communicate with your audience and display your brand’s personality. Additionally, it will help you gather feedback and knowledge from your audience.
Create Clear Calls To Action
Before sending off a Tweet, make sure you ask yourself, “what do I want people to do when they see this?” and then write it out. This can vary anything from liking the post or following you on social media; Tweeting is your gateway to get your audience moving.
Every brand’s Twitter marketing strategy is going to be unique to their business and industry. Following best practices can help build a foundation for a Twitter presence that is memorable and promotes your business to achieve its goals.
