The battle for spoken word content is a new marketplace for streaming game giants such as Apple, Spotify, and Amazon. The competition was pretty rough in 2019 and 2020. Spotify acquired several podcasting properties, while Amazon Music joined with its Wondery and Audible Originals with several podcasts.
MusicPromoToday published a full analysis on Spotify titled MusicPromoToday Praising Spotify: Why Did Megan Thee Stallion Launch Good News On Spotify? The article will help you understand the platform and the logic behind streaming.
2021 has just entered our lives, but Apple Podcasts already unveiled a new feature on all platforms within the Apple Podcasts app. Chelsea Devantez, the host of Celebrity Book Club, is the first Apple Podcasts Spotlight creator. The feature’s mission is to help highlight rising talents in the podcast industry.
Apple’s official statement claims: “Apple Podcasts Spotlight helps listeners find some of the world’s best shows by shining a light on creators with singular voices.” The Global Head of Business for Apple Podcasts, Ben Cave, continued that “Chelsea Devantez has created a fun, vibrant space with Celebrity Book Club for listeners to gain new perspectives on the celebrities we thought we knew. We are delighted to recognize Chelsea and Celebrity Book Club as our first Spotlight selection and look forward to introducing creators like Chelsea to listeners each month.” The idea behind the feature is pretty close in fashion to the Apple Music’s Up Next program, offering the app’s users the opportunity to find great podcasts while helping creators find new audiences. A win-win situation for all sides: the app, the user, and the creators.
“Badass” celebrity women are in the center of the initial offering of the feature “Celebrity Book Club,” by comedian and filmmaker Chelsea Devantez. The show invites special guests celebrating memoirs of famous women and dismissed books often referred to as frivolous instead of important. The podcast’s synopsis on Stitcher states: “Writer, comedian, and filmmaker Chelsea Devantez and her talented friends recap and celebrate the memoirs of badass celebrity womxn who have been torn down by tabloids and dissected by social media – all while facing career obstacles, broken relationships, and incredible triumphs. You can read along, or just listen, but either way, you definitely want to join this book club.”
From all the developments in the digital and music industries, and from the involvement of top names, it is clear that streaming is a trend that will stay permanently. You can check the 3 Essential Platforms That Changed The Music Industry & Will 10X Your Engagement in 2021 to understand future trends better. It focuses on different platforms, including those streaming-oriented ones that will bring essential changes to the music industry.
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