Today, music marketing techniques are rapidly evolving as the industry is reaching heights in terms of competition. Making great songs is a primary goal for every musician. Each artist struggles to promote their art so that people admire it. It’s the dream of every performer to make people appreciate their work and worship the music they create.
If you are a musician, you definitely don’t want to be ignored in such a challenging industry. In this article, we’ve highlighted the 7 main tips to promote your music in 2021. Let’s get started!
- Use Social Media To Your Advantage
Today, humanity cannot imagine life without social networks. People spend a big chunk of their day on social media and are already irrevocably addicted. This can be of great benefit since the majority of artists’ audience on social media is likely looking for new content everyday. So, growing engagement on platforms such as Instagram, Facebook, and Twitter in order to gain multiple followers is the strategy to adopt for artists.
- Create Quality Content
Content in your social media accounts can tell a lot about you and your music career. Quality content should be a priority If you want to promote your music and grow a loyal fan base. People only appreciate the value of your art if you share with them your personal and musical story in a literate and selfless way.
- Engage Your Audience With Promotional Gifts
For loyal fans having anything that relates to their favorite artist is proof of being a real admirer. Whether your audience is just getting started to explore you or you already have made a strong army of fans, they all want to have a piece of you in their lives as true followers of your art. So, create t-shirts that have your brand’s logo, mugs, pens, pencils, and many other pleasant gifts reflecting your brand. Create an opportunity for fans to collect items bearing their favorite artist’s imagery.
- Play In Events and Festivals
Play your music as much as possible and wherever it is possible․ Building an audience in real life is as vital as creating an audience on social media. You can play in local events, festivals and impress the crowd with powerful live performances. This will help your audience catch your vibe in real life and recognize your artistic identity.
This is a traditional way of promoting your music. Advertise your new single or album using impressive posters and flyers scattering it all over the city. Make an impressive design for your flyers and posters, distribute them in shops, studios, street corners so that it doesn’t go unnoticed. If you want to promote your music, you should remain in the public eye over time.
- Shoot Music Videos
Today, given the quality of video recorded by digital cameras, anybody can make music videos. If you just started your career, this can be done by recording songs from live performances. You should then post them on your social media accounts in order to trigger and gain brand awareness. This is how many world bands started their rise.
Collaborating with other artists greatly contributes to your music promotion. You can make music with other bands or singers by collaborating and bringing all your fans together. This will enlarge both your and your collaborator’s audience. You can have weekly live stories on Instagram with your partner, discuss music plans, inspire followers and share new ideas to gain fans’ loyalty. Making contact with other bands or singers and including them in your music is the greatest way to promote your songs, enlarge your audience and grow your fan base.
When promoting music, every opportunity and idea should be implemented. You have to take part in every action that might somehow influence growing your musical career. Start with these 7 main tips, implement them one by one, and in a short time, you will feel the significant growth you’ve achieved in the field.
If you are looking for more tips and tricks to promote your music, then make sure to follow our MusicPromoToday’s Blog and Instagram page.